Sunday, 24 January 2010

My Target Audience

Overall, when looking at my audience research, particularly, the social groups, I have decided to choose a target audience of:
emos,
rockers,
goths and
heavy metal lovers. I found that these social tribes had a lot in common, having similar elements of dress sense and similar tastes in music (all based on rock music), therefore, linking them together, I've decided, if I target all of these social groups, I will manage to broaden my target audience as a result of their similarities.

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